Mana Projects – Mana Dale
The Brief
Mana Dale is a 3 & 4 BHK residential project in Sarjapur, Bangalore, with a ticket size of ₹1.68 Cr+. The project was generating leads, but too few were serious buyers — cost per lead had crossed ₹2,200, and with possession three years out, prospects needed a stronger reason to commit now rather than wait.
“The leads were coming in — what we needed was a reason for buyers to stop waiting and act now.”
The Challenge
01 ·
1) High cost per lead, over ₹2,200
2) Low lead qualification rate — only 11% of leads were genuinely serious buyers
3) Poor booking rate, with interest not converting into commitments
4) Long possession timeline (2029) making buyers hesitant to act immediately
5) High ticket size (₹1.68 Cr+) requiring stronger buyer conviction, not just interest
Our Approach
1) Launched a "Freedom Offer" to create genuine urgency without discounting the property itself
2) Restructured ad sets around the new offer to refocus targeting and messaging
3) Refreshed creatives regularly to prevent fatigue and sustain performance
4) Optimized targeting to hold results even after the offer period ended, without relying on promotional pricing
Campaign Proof
The Results
2%
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