Planteria
The Brief
PLANTERIA is a gardening brand offering innovative Geofabric Grow Bags and Felt Bags. As a completely new brand with no digital presence, the goal was to introduce a new product category, educate potential customers, and build a profitable online sales channel through strategic performance marketing.
“"Launching a new product isn't about running ads—it's about creating demand, educating the market, and building trust before scaling sales."”
The Challenge
01 · Building Brand Awareness
The brand had zero social media presence and no established audience. We needed to build awareness from the ground up.
02 · Educating the Market
Most consumers were unfamiliar with Geofabric Grow Bags and continued using traditional plastic or ceramic pots. The market first needed education before it could convert.
03 · Building Trust
Since the product category was relatively new, customers were hesitant to purchase from an unknown brand without social proof.
Our Approach
Product Positioning
We positioned PLANTERIA as a smart and sustainable gardening solution by highlighting how customers could replace expensive pots with reusable grow bags that promote healthier plant growth.
Influencer Marketing
We collaborated with gardening and lifestyle influencers to create authentic product demonstrations, build trust, and generate user-generated content (UGC) that resonated with potential buyers.
Meta Ads Strategy
We launched Meta Ads with a structured funnel approach, continuously testing creatives, audiences, and messaging to identify winning combinations and optimise campaign performance.
Performance Optimisation
Campaigns were monitored daily, with budgets shifted towards the highest-performing creatives and audiences, allowing us to scale profitably while maintaining a healthy acquisition cost.
Campaign Proof
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