Performance Marketing
built for ROI, not reach.
Every account starts with audience architecture and a creative testing framework, then scales only what proves itself in the numbers. No vanity metrics — just cost per lead trending down and ROAS trending up.
What's Included
Every channel that moves your numbers, run by specialists.
Meta Ads
Reaches people before they're looking Facebook & Instagram campaigns built on intent-based audience segments, not broad targeting guesses.
Google Ads
Reaches people already searching Search, Shopping and Performance Max structured around real purchase intent and margin, not just clicks.
LinkedIn Ads
Reaches the right professionals, before they're looking B2B lead gen with job-title and company targeting for accounts where the buyer isn't on Instagram.
Conversion Tracking
Makes sure every result is measured correctly Server-side tagging and CAPI setups so your reporting stays accurate through iOS updates and cookie loss.
How We Build an Account
Four stages, in order, every time.
Discovery & Access
We start with a call to understand your business, your customers, and what "success" looks like for you — then get secure access to your ad accounts and website so nothing delays the work Output: Goals & KPIs locked in writing
Research & Diagnostic
Before spending anything, we check what your competitors are doing, whether enough people are actually searching for what you sell, and whether your website is ready to convert visitors into customers. Output: Full account & funnel health report
Audit & Audience Architecture
Think of this as building a map of your ideal customer, who they are, what they've bought before, and how they behave online, so your ads reach the right people, not just more people. Output: Layered audience segments ready to target
Creative Testing Framework
We start smart, not blind. Patterns from past campaigns tell us which creative styles and hooks are likely to convert before we spend a rupee testing them. Then we still test. New formats — statics, carousels, and Reels — are run in parallel to confirm what works best for your specific audience. Output: 5–8 creative variants per launch, including at least 1 Reel
Launch & Optimize
Once real budget goes live, we watch performance daily for the first two weeks, then fine-tune weekly, adjusting who sees the ad, where it shows, and how much we bid, to keep costs low. Output: Cost per lead trending down week over week
Scale What Works
We only increase budget on ads that have proven themselves with enough data to be reliable — never on a hunch. Winning ads get more money; underperformers get paused. Output: Budget reallocated to top 20% performing ads
Facebook & Instagram, run on intent — a push strategy.
Nobody's searching for you on Instagram, so we don't wait to be found — we interrupt the scroll. We build lookalikes off your best customers, not just your full list. Retargeting sequences are staged by funnel depth — someone who viewed a product sees a different ad than someone who added to cart. Creative rotates on a testing calendar so fatigue never quietly eats your ROAS.
Search demand, captured at the right moment — a pull strategy.
People are already looking for what you sell — our job is making sure you're the answer they find first. Keyword structures are built around commercial intent tiers, so branded, high-intent, and awareness-stage terms never compete against each other for the same budget. Shopping feeds are cleaned and segmented by margin so Performance Max learns to bid on your most profitable SKUs first.
B2B lead gen, where the buyer actually is — a push strategy, sharpened for B2B.
Like Meta, we're placing your offer in front of someone before they've gone looking — but with far tighter targeting built for professional buyers. Job-title and company-size targeting is paired with lead-gen forms pre-filled from LinkedIn profile data, cutting friction for decision-makers who won't fill a ten-field form on their phone. Every lead syncs straight into your CRM within minutes, not hours.
Proof Of Work
Watch the work
Reels & Creatives
Client Work
Real accounts, real numbers.
Common Questions
Performance Marketing, answered.
We typically recommend a minimum of ₹50,000/month in ad spend to gather enough data for reliable optimization, though this varies by industry and funnel.
There's no fixed timeline — it depends on your industry, funnel, and how much historical data your account already has. What we can promise is a clear pattern: early signal first, then steady improvement as the algorithm learns and creative testing narrows down to what converts best. We'll always tell you what stage you're in during your reporting calls.
A live dashboard is shared from day one, with a written weekly summary and a full monthly strategy review call with your account lead. You'll always know exactly where your budget is going and why.
Yes — our in-house creative team can produce statics, UGC-style video and Reels-ready assets, or work from creative you already have.
Access to your ad accounts and website, basic business info like margins and past performance (if any), and a point of contact who can approve creative and copy quickly, so nothing sits waiting.
Yes — before spending anything, we look at your competitors, check if enough people are actively searching for what you sell, and review your website to make sure it's ready to convert visitors into customers.
Success is defined before we launch, not after — based on your specific goal, whether that's cost per lead, return on ad spend, or number of sales. Every report is measured against that goal, not a generic industry benchmark.
Ready to lower your cost per lead?